News: Rocky Mountain

What is the big disadvantage to being a Canadian company?
Well, we're not in the U.S., and that's where most of the market is. However, the overhead here is low, and [due to the Canadian economy] the labor rate is less for highly skilled workers. That's a benefit for us since we build our stuff right here in Canada.

With freeride being so prominent currently, why do you feel this area is so influential?
It's because of the riders --they are the hub of it all. This is where the whole scene started and where most of the movies are filmed.

Rocky Mountain does more than freeride -- they race too.

How is being Canadian essential to your business?
Everyone says it's their goal to build the best bike possible. At Rocky Mountain, we feel like we live up to that every day. For 23 years, we've hand-built frames right here in Canada. Our stuff lasts on the Shore because it's produced right here in B.C., and because it's made by the best people, who are all part of the cycling culture. Stuff breaks when you're racing, too, and that's why we hand-build stuff -- including our wheels -- so we can ensure reliability.

What is the one thing you want people to know about your company that you feel they aren't aware of?
We're more than just a freeride company --we have a wide range of products that gets overshadowed a lot of times since there's such a buzz over the North Shore right now. We have great depth in our product range, and we don't just import stuff --our frames and wheels are hand-built right here in Canada so we can ensure quality.