Reaktor Corps is Strange, But At Least It's Different

We have absolutely no idea what this picture is meant to represent, but that's kind of why it works, eh?

Seems like everyone and their little brother has a clothing company these days. Although every now and then cutting edge design prevails and a strong brand is born, most of the independent outfits that hound Bike for publicity only offer a couple juvenile designs haphazardly screen-printed on some Hanes T’s. I respect the entrepreneurial spirit---this is ‘Merica after all---but I wish most of these guys would just stick to making uniforms for their high school bowling teams.

So when a friend recently mentioned some mountain biker/skier/snowboarder misfits with a clothing company called Reaktor Corps, how I had to check out the website, I was reluctant. Surprisingly, when I finally got around to perusing reaktorcorps.com, I was impressed. Sure the Park City, Utah-based operation only offers five designs---and they’re probably all screen-printed on Haynes T’s---but the site itself is damn entertaining. Bored office workers take note: you can easily kill a half an hour on reaktorcorps.com. I don’t think there’s one serious line on the whole website.

The Reaktor Corps motto is Since Last Thursday, because they just debuted at Sundance Film Festival. The site details some clever PR antics performed at the festival, like when Shannon Elizabeth entered the “style lounge”. Rather than drown her in compliments, homeboy from Reaktor Corps yelled “Gonorrhea” about as loud as possible. Apparently hot girls appreciate accusations of carrying sexually transmitted diseases, ‘cause Ms. Elizabeth is now a Reaktor Corps fan. Go figure.

The mutant hand T-shirt.

An example of their blessed weirdness? Here goes:

“So there you are at dinner and your hand starts giving birth to other hands. And you’re like: ‘Who have you been sleeping with?’ And your hand is like: ‘Do you really have to ask?’ And then you realize those numbers on the phone bill may have been HERE!!! You stand to storm out of the restaurant, but your hand is hot on your tail and that’s the moment you seek help like I did. I’ve learned to channel my hand infidelity paranoia into late night tears and a nervous tick. Also available in brown.”

Anyway, the shirt I ordered hasn’t arrived yet, so I can’t comment on materials, execution, durability or anything of that nature. For all I know the craftsmanship could be absolute shit (but come on, simple t-shirts are pretty hard to screw up). The bottom line is this: these guys ride bikes, have cool graphics and an incredible website. Pay them a visit, unless you lack a sense of humor, then I recommend staying away.