Lonely ranchers aren't the only people who love sheep; SmartWool makes wool socks and apparel that turn athletes into animal lovers. Wool--a highly evolved clothing material created by Ma Nature--wicks moisture away from the skin and doesn't retain barnyard odors like other apparel.
"But isn't wool scratchy?"
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No, SmartWool is not scratchy. DumbWool is scratchy, but some ranchers are kinda into that I hear.
"So, what makes SmartWool smart?"
The wool comes from sheep raised in New Zealand to meet SmartWool specifications; then SmartTechnology is applied to make it all nice and soft.
"But what is SmartTechnology?"
I asked the same thing. I did some research and the answer is not simple. Let's just say SmartWool is the equivalent of magic, and magicians never reveal their secrets, but SmartTechnology is a good trick. OK, since I'm not a magician I'll tell you that it is a process that uses a polyester outer layer for durability, but keeps the wool next to your skin for wicking. Another trick up the SmartWool sleeve: These garments can be washed in cold water in a regular washing machine with no worries about shrinkage.
The RBX top is available with different tailoring for men and women and is perfect for night riding. All SmartWool products are guaranteed to never itch, so if you want to argue about itchiness with them, you'll always win.--Jim Fitzgerald
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